// case_study_detailsReal Anonymized Result
Plumbing Contractor, Omaha NE
High customer acquisition costs on search ads
The Challenge
Ads were costing $95+ per click, with much of the budget burned by competitor clicks and searches from outside the service area.
Strategy & Tech Stack
Rebuilt the Google Map Pack presence and wired local schema into the site so emergency searches ranked them naturally — no bid, no auction.
local seoorganic map pack optimizationcustom website
Result & Outcome
Position #1 for emergency plumbing searches. 38 direct inbound calls, $0 ad budget.
| Metric | Value Achieved |
|---|---|
| Key Growth Metric | 38 calls in 45 days |
| Summary Outcome | Ranked #1 for 'emergency plumber' |